A good Domain Name
is Important to Website Success
Coming up with an effective domain name is more than just coming up with a catchy sounding name or phrase. There are many ways to describe a domain, but simply put it is an internet web site address. It’s how everyone finds you on the internet. Understanding the technology of how your computer address works is not all that important to the success of your website, but the name itself is. A carefully selected address identifier can be the difference between a successful website and getting lost in the “world wide web”. It should… a) Be as short as possible and easy to rememberb) Describe as closely as possible what your business does or represents. For example, if you sell campsite supplies an ideal name would be “http://www.bestcampsitesupplies.com”. If your domain closely reflects the concept of your site (it describes what your business does) and its content, you should be okay. Benefits of Your Own Domain There are many benefits to having your own domain, including: • Giving you the flexibility to create and design your own website. You are not locked into a “prepackaged” website where you have limited options. • Making your company look more professional. Publishing your site through an ISP or a free Web hosting site, will give you a URL such as www.yourisp.com/-yourbusiness which puts the ISP’s name before your company’s name. • Generating more traffic to your site whether you’re a local company who relies on foot traffic or a company that’s international in scope, and • Creating more awareness of your company and brand. The closer your domain name matches your company name the better. This strengthens your brand and helps existing and potential customers to remember your company • It gives you an advantage over many marketers on the internet and can generate more traffic to your website. Many who sell on the web, for example through prepackaged storefronts, don’t have their own domain name. Such a domain may have many thousands of visitors so you can get lost in the crowd, that is less of a chance to get a click through to your site. An example might look like this… http://www.mallamerica.com/Bz/Home/AC2250 If you register your own domain it would look like this… http://www.bestcampsitesupplies.com Register Your Domain Domains are not registered through state or local government. Instead they are available through many online businesses. These sites allow you to conduct a name search prior to purchase to make sure your chosen name isn't taken. In summary, your own domain name looks more professional, allows you to create and design your own website, and provides you with a unique name under which to market your business.
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