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Lesson 2 - Picking the "Right" Domain. Keyword Driven vs. Branded Domain


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#1 Francisco

Francisco

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Posted 07 January 2012 - 07:04 PM

Nearly all decent domains are taken. Either they are live websites or it's owned by a domain broker. I call them domain squatters. They are like real estate agents sitting on hundreds or even 10's of thousands of domains hoping to flip them at an absurd profit. I am going to show you how to get around this "if" the domain you are seeking is not available. Even if you have no idea what domain to buy, you'll have a great way of knowing what's available. I don't think I have ever shown anybody my secret to buying domains, but I'm making it public!
Normally when I or a client is buying a domain, we first decide on whether to look for a keyword driven domain that shows what the company does (like buildbusinesswebsite.com) or something that is more brandable, easy to remember, and usually means nothing (like eBay, Google, Amazon).
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