Why Website Design is Important
Website design is about what you want to accomplish with your site. You can get ideas for your site by looking at the Web sites of your competitors. You can then design your site yourself or hire a Web design service or Internet consultant to design the site for you. In any case, while it’s important to have a nice looking site, the real objective for a business site is profits. That being said, you need a site that will deliver low cost targeted traffic from the Search Engines, and design is one of the most important components of a successful business website. Definition of Web Page Design One "technical" definition of Web page design is that it’s the process of conceptualization, planning, modeling, and execution of electronic media content that is delivered via the Internet. It uses technologies such as markup languages HTML which allows for interpretation and display by a web browser such as Firefox, Internet Explorer, etc. The bottom line is that it’s critical that your website design be based on your customers’ wants and needs. If you focus on this when designing your site it will provide you with the most probability of achieving success. Before creating and uploading a website, it is important to take the time to plan exactly what is needed. A strong understanding of your audience or target market, as well as defining the purpose and deciding what content will be created for your site are extremely important to success. Purpose of Website Design The purpose of web design is to create a collection of pages that are hosted on a web server and display content (text and images) and interactive features to the end user on Web pages. Features such as text, bitmap images (GIFs, JPEGs, PNGs) and forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media such as videos, animations and sounds requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Use of these advanced media in small business is not all that commonplace yet. Design Templates Many web design companies use templates. This makes them less costly, and there are many web design templates available online that you can choose from. However, as with most things, you get what you pay for. When using a template for your company web site, you will be sharing that design with many other companies since anyone can use that same template. Major Considerations There are many things to consider when designing a website, however, they can be broken down into the following four categories: • Content. This is the text, images and graphics, videos, sounds or animation of a web page that the user or customer experiences. • Navigable. A website should be user friendly, i.e., easy to navigate and consistent. • Look. It is especially important for a business site to look professional, and be relevant to the theme or type of business. • Detectible. A website must be visible on the internet, at least to the major search engines. This article provides more information on website design. Final Step Once a web site or pages are completed, they must be published or uploaded in order to be viewable to the public over the internet - see website hosting. Once this is completed, you or the consultant or developer you hire may use various procedures, processes and techniques to increase amount of traffic (visitors) to your site. This can include: 1. submitting the web pages to search engines such as Google, Yahoo, Ask and Live Search. 2. trade or exchange links with other websites 3. establish affiliate relationships with other websites that have some similarity to yours To develop a good website design you need to have a clear understanding of the purpose of your site. From this you can create a list of content related to your site's theme that will satisfy your visitor’s needs. Lastly you categorize this content into subjects that will become pages on your website.
Return from Website Design to Build Website Business

|